Front Row

A Moi Spring 2015

Presentation ImagesA Moi, a new designer collection by Spanish designer Alejandra Alonso launched in 2013, is a brand to keep on your radar. Alonso works well with texture and line to create a chic femininity and an easy approach to daywear that can ease into night.

Collages469Childhood memories and family trips to St. Biarritz inspired the recent spring/summer 2015 collection poetically entitled, Reflections. Presented at the Highline Hotel, A Moi, showcased models in modern tailored asymmetrical jackets that ironically appeared with both a vintage and futuristic appeal. A collection that could easily travel and still create a variety of preppy, cool looks was key, for example: waist-length jackets with shorts, day dresses and A-line skirts in colors that referenced the sea.  Even a couple of sexy fitted knit dresses were nice ensembles in a nautical navy and foam green color.

Reflections is a destination collection that can easily pack into a suitcase for a long weekend. A vintage mood set in the times of art and leisure, models were red-lipped and made to look sun-kissed, some handled badminton racquets as accessories, while all donned sleek wet hair as if they were fresh fish just out of water.

Images courtesy of Agentry PR
Images courtesy of Agentry PR

A Moi accessories are also available and offer a sophisticated balance to the designer’s noteworthy disposition of casual chic in design and fabrication. Did any one say St. Tropez?

—Kelly L Mills

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