If it is not one Jenner sister, it’s both!! Kendall, and now Kylie Jenner, will both headline the fall 2015 Balmain campaign.
The campaign image will feature sisters almost kissing each other. The image is expected to come out in the August issue of American Vogue. Mario Sorrentino photographed the campaign.
Surprisingly, the Jenner sisters are not the only siblings in Balmain’s fall 2015 campaign. The campaign also features Joan and Erika Smalls, and Gigi and Bella Hadid for the women’s campaign, and Armando and Fernando Cabral for the men’s campaign.
Bravo Balmain, now that’s using folks of color!! Now, the question is did the Smalls, the Hadids, and the Cabrals make the same dollars as the Jenners? Hmm, Fashion Reverie will keep you posted!!
Maxim magazine is attempting to rebrand itself. In an effort to produce more refined content, Maxim is launching a swimwear line where the emphasis is more focused on fashion than titillating sexiness.
Maxim editor-in-chief Kate Lanphear has teamed up with the Onis Design Group to produce this swimwear line. The line is inspired by Brigitte Bardot and will be showcased during the four-day Funkshion Miami Swim Week. The line will retail between $76 and $320, and include bikinis, one-pieces and coverups.
Katy Perry fashion proliferation
Another fashion campaign for Katy Perry, yes, it appears so. The marriage between the fashion industry and celebrities seems to be getting stronger as the weeks and months go by.
Katy Perry can now add H&M’s holiday campaign to her list of fashion campaign acquisitions. “H&M was one of the places where I first began cultivating my personal style,” explained Perry as reported in a fashionmag.com article. “I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget.”
The campaign will be photographed by Dan Jackson and art directed by Swedish director Jonas Akerlund.
The 2015 CVFF nominees
On Thursday, the CFDA announced its ten finalists for the CFDA/Vogue Fashion Fund Award (CVFF). The finalists include Scott Studenberg and John Targon of Baja East; Matt Baldwin of Baldwin; Aurora James of Brother Vellies; Brad Schmidt and Raul Arevalo of Cadet; Chris Gelinas of CG; Becca McCharen of Chromat; Rio Uribe of Gypsy Sport; David Hart, Jonathan Simkhai, and Thaddeus O’Neil.
The CVFF selection committee is made up of Anna Wintour, Diane von Furstenberg, Steven Kolb, Andrew Rosen, Reed Krakoff, Jenna Lyons, David Neville, Marcus Wainwright, Mark Holgate, Ken Downing and Jeffrey Kalinsky. Over the next several weeks the committee will interview the nominees, review their current collections and visit their design studios. The nominees will also take part in a special design challenge from Fossil.
The winners will be announced in NYC on November 2.
—William S. Gooch
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