
Move over Chris Evans, there is a new Gucci man in town!! On Friday it was announced that Jared Leto has been pegged as the new face of Gucci’s Guilty fragrance.
This is not the first time that Leto has been the face of a fragrance campaign. Previously, Leto was the face of Hugo Boss’ Red fragrance campaign. Leto replaces “Captain America’s” Chris Evans as the face of Guilty.
Leto also appears to be a Snapchat pro. Over the next three days, Leto will take Gucci Snapchat followers behind the scenes of the campaign shoot in Venice.

McQueen’s return
London Fashion Week’s fall 2016 collections will have a few highlights and surprises. The return of Alexander McQueen to lineup of designers is one of the most anticipated highlights.
Typically, Alexander McQueen in Paris; however, it was recently announced that the iconic British label will return to London in February for just one single season. Other additions for the upcoming season are Burberry and shoe designer Charlotte Olympia.
London Fashion Week runs from February 19–23.

Sayonara Kitson
Los Angeles–based fashion boutique chain, Kitson, announced on Thursday that it will close all of its 17 stores in Nevada, Oregon, and California, as well as its online retail site. Kitson came to prominence in the early 2000s because of its celebrity clientele that included Paris Hilton, Kim Kardashian, Jennifer Love Hewitt, and reality TV personalities from “The Hills.”
In recent years as some of its celebrity clientele went out of vogue and the country’s jobless recovery, Kitson started falling on hard times. In 2013 Kitson received a $15 million credit line from Salus Capital Partners to refinance its debts, and according to the Wall Street Journal this summer, Spencer Spirit Holdings Inc. agreed to extend a loan to Kitson to pay down the loan to Salus.
According to a fashionmag.com article, Kitson has been advertising a 30% to 50% sale on its online retail site of product in all of its retail stores.
—William S. Gooch



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