It is already evident that 2016 is going to about gender fluidity and diversity. And Louis Vuitton is ahead of the game by putting Jaden Smith in their spring 2016 campaign.
So, you say what is so fluid and diverse about that? Fashion brands have used models and celebrities of colors in campaigns for over five decades. True; however, this inclusion is a bit more special. Jaden Smith is the male scion of Will and Jada Pinkett-Smith and the campaign in question is Louis Vuitton’s women’s spring 2016 campaign.
On Friday, Louis Vuitton creative director Nicholas Ghesquiere released images of Smith on his personal Instagam account. Gender fluidity is often talked about in fashion, but Louis Vuitton has ramped up the conversation by using Jaden Smith in their women’s spring 2016 campaign.
That said; Jaden is not the only model in the campaign. Jaden wears the black and white designs and is flanked by Sarah Brannon, Rianne Van Rompaey, and Jean Campbell. And he is not the male model prop.
Now, female models now have to contend not only with female celebs grabbing the campaigns, but possibly male celebrities. Wow, what an industry!!
Iconix Brand Group investigated
On December 28 the Securities Exchange Commission issued an order of investigation to the Iconix Brand Group concerning accounting on joint ventures that took place in China and Latin America. This investigation has had a negative impact on the company. By December 29, stock had decreased by 20 percent.
Iconix Brand Group labels include London Fog, Rampage, Mossimo, Ed Hardy, Zoo York, Rocawear, Ecko Unltd, and more.
Winter discount troubles
On the east coast it has finally gotten colder. But, not in time to effect sales of winter clothes, just ask Macy’s and JC Penney.
Both retailers depend heavily on holiday sales to determine their financial health, and the unseasonably warm weather had an adverse effect on their bottom line. Macy’s attempted to rally back with as much as a 65% off some parkas and coats. Other retailers offered 40% to 50% off heavy coats and up to 65% off sweaters.
This deep discounting is hurting profits and retail-consulting firms expect this downward trend continue unless retail stores can a way to turn the discount tide around. Still, winter storms in the Midwest did provide a boost of $200 million to holiday sales.
—William S. Gooch
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