Though the second season of Caitlyn Jenner’s reality television show,“I Am Cait,” may be seen as a bust to many entertainment pundits, that is not keeping the fashion industry from lining to get on the Caitlyn popularity wagon.
H&M has recently named Caitlyn Jenner as the new face of its fall 2016 Sports campaign. H&M Sport launched in 2014 and consists of active wear and accessories for women, men, and children.
“For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief,” detailed and H&M spokesperson.
As Bruce Jenner, the 66-year old transgendered Caitlyn Jenner was the 1976 Olympic decathlon champion.
Lanvin’s new boss
The embattled House of Lanvin has hired Bouchra Jarrar to replace long-time Creative Director Alber Elbaz. Jarrar launched her eponymous couture brand in 2010 and since 2013 has been a member of the prestigious club of Haute Couture designers. Jarrar’s design aesthetic is highlight by monochromatic themes of black and white neutral tones and feminine tuxedo jackets.
Lanvin announced that Jarrar would shut down her eponymous label to focus entirely on the House of Lanvin. It is also estimated that Lanvin will need about $100 million euros to elevate the brand to the likes of big Europeans brands such as Louis Vuitton, Gucci, and Valentino.
Jeremy Scott’s house of fun
My role in fashion is to bring fun,” says fashion’s enfant terrible Jeremy Scott. And if you’ve ever been to any of Jeremy Scott’s or Moschino’s fashion shows you know that fun is the name of the game.
This weekend of “CNN Style,” Scott commented on brand, fashion, his friendship with Supermodel Karlie Kloss, and fun. “My role in fashion is to bring some fun, to generate excitement, to push the envelope and always go a little bit further. People are so serious in the fashion world. There’s nothing you can do about it, it’s how it is. But if for 10 minutes, the time for a show, we could forget about all of these woes, I feel it would be a nice gift.”
“CNN Style” followed Jeremy Scott during his New York Fashion Week: The Shows fall 2016 show and the fashion marathon that ensues.
The surveys says
The Boston Consulting Group Fashion Week study recently released by the CFDA has caused divisions in the fashion industry on both sides of the Atlantic. While some European brands like Burberry support the “See Now, Buy Now” business model, other Europeans brands feel that business model would be destructive to their creative process.
The recently released study by The Boston Consulting Group concluded that fashion brands were loosing retail value because consumers had to wait up to six months for clothing they had already seen from current runway collections via live streaming and social media. Burberry is response to consumer demand had their fall 2016 collection available days after their fall 2016 runway show.
“If we are Instagramming, live-streaming and showing the collections, we can’t expect a customer and a consumer to tie in with a traditional kind of calendar,” Burberry Chief Executive Christopher Bailey said.
Monique Lhuillier tried out the “See Now, Buy Now” business model by releasing five garments from her fall 2016 show a few days later. And Mara Hoffman released several items from her fall 2016 show during NYFW: The Shows and witnessed almost all the items sell out.
Still, some European brands are not convinced. “I think that it is not for me, it is not for (products of) excellence,” Ermmano Scervino told Reuters. “We have long (designing) time frames. I am not interested.”
“When you want to make a collection creative, you need the time, you need to study the fabrics, specific research,” Carlo Capasa, head of Italy’s national chamber of fashion, said in a recent fashionmag.com article. Dior’s Chief Executive Sidney Toledano concurs, “that would mean we’d manufactured it six months ago and put it in the fridge … When you put a collection in the shops the following day, that means that the selection from the runway has already been made—you’re taking a risk.”
—William S. Gooch
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