This Fall Find the Fountain of Youth in your Makeup Bag

As women mature, style and appearance should evolve to further enhance and compliment maturing features. However, what resides in your makeup bag has the potential to make you look five years older or several years younger.

Flawless Features

The most common mistake women make when attempting to hid imperfections is applying heavy amounts of face powder. Face powder actually settles into creases, making imperfections more prominent. Instead, opt for a weightless liquid foundation with total coverage that allows pores to breathe, while still providing a natural smooth finish. A sheer liquefied formula creates the illusion of a glowing complexion. However, older women are encouraged to avoid bronzers, as they tend to accentuate age spots. MAC makeup artist Toni Hamilton suggests applying liquid foundation with a brush or a damp sponge for the ultimate “flawless” appearance. Hamilton suggests Studio Fix Fluid Foundation with SPF15 by MAC.

Beautiful Brows

Fuller brows with a high arch are a sign of youth, which can be achieved by applying a brow powder to enhance thin hair. The eyebrows are often underrated but have the ability to redefine a woman’s face. To create the illusion of fine brow hairs, use a powder similar to your natural hair color, and apply the powder with a small angled makeup brush for the perfect shape. Clarins Pro Palette Eyebrow Kit was voted the best brow kit for fall 2012.

Blush

Often the underdog in cosmetic bags, blush provides immediate color to dull skin. Achieve a glowing appearance by applying blush to the highest point of the cheekbone for an instant lift. Ideally a rose toned blush is perfect for contouring cheekbones, and is flattering to all skin tones. For the perfect hue, try Tarte Amazonian Clay 12-Hour, which is an eco-friendly blush that contains antioxidants and skin-firming clay.

Eye Candy

The perfect eyeshadow is essential in achieving a radiant appearance. Harsh bold shadows are aging, and shimmer shadows expose creases. Instead, use colors that are matte based that make the eyes appear larger and lifted. Used by the best industry makeup artists, Dior 5-Colour provides satin and matte finishes with infinite pairings.

Lipstick

As women mature, their lips have a propensity to get thinner and “smile lines” become more prominent. Darker lipstick shades accentuate age lines, whereas neutral and rosy-colored lipsticks are better alternatives. Chanel Glossimer is a high shine gloss that will provide the appearance of a fuller pout and vivacious color.

—Chandia Brennen