Editors' Pick

Editor’s Pick: Reem Acra’s Eau de Parfum

Reem Acra has expanded her brand to include her first signature eau de parfum, by the same name. Since 1997, Reem Acra has delighted consumers with an elegant bridal line, followed by a ready-to-wear collection that is now carried in over 150 exclusive retailers, as well as Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus.

Reem Acra Eau de Parfum reflects the elegance and sophistication found in the brands bridal and ready-to-wear collections. “When designing, I always strive to make women look and feel beautiful. Perfume is a more intimate, yet subtle, way of achieving that,” said Acra, “A fragrance can create a mood, inspire confidence and, in an instant, transform the way a woman looks and feels. It is truly magical,” details Reem Acra.

Looking to redefine couture perfumery and inspired by Reem Acra’s childhood memories of the forest of Lebanon, renowned perfumer Pierre Negrin of Firmenich combined a special scent reminiscent of the cedars of Lebanon with two of Reem Acra’s favorite scents, jasmine and orange blossom. “The sleek, sheer use of a classic note like amber is a nod to Ms. Acra’s heritage. Much like her designs, Reem Acra Eau de Parfum is warm, sultry, mysterious and rich. It is both classically elegant and uniquely contemporary,” explains Negrin.

Images courtesy of Paul Wilmot Communications

Acclaimed package designer Doug Lloyd of Lloyd & Co. have designed and elegant, sleek glass flacon embellished with Reem Acra’s insignia, a whimsical dove pattern that reflects regal tradition from the East. The glass is bordered in rich gold and topped with an architecturally modern cap, while the red detail on the collar is a tribute to royalty.

Reem Acra Eau de Parfum retails for $125 and is available exclusively at Saks Fifth Avenue.

—William S. Gooch

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