Fashion Reverie looks back at fashion designer Maud Frizon. In the 1960s Maud Frizon started her career in fashion as a model for the Parisian haute couture houses of Jean Patou, Nina Ricci, and Andrés Courréges. Unhappy with the shoes that were provided for models at that time for runway shows and editorial shoots, Maud Frizon in 1969 began to design shoes and opened a boutique on the fashionable St. Germain des Pres district of Paris.
Seen as a forerunner of Manolo Blahnik, Maud Frizon shoes were an immediate success. Frizon shoes were chic, sexy, showy, and at times, cutting-edge and unorthodox. A favorite shoe of Brigitte Bardot, Maud Frizon was one of the first designers to combine expensive leathers and exotic skins with non-traditional, less expensive fabrics.
Maud Frizon has designed shoes for the collections of Sonia Rykiel, Azzedine Alaia, and Claude Montana. At the height of their fame in the 80s, Frizon shoes were worn by Bardot, Catherine Deneuve, and Sophie Marceau.
Maud Frizon and her husband to Luigi De Marco sold the Frizon brand to Helene Wajnblum-Liu and her husband in 1999. The firm remains headquartered in Paris, with boutiques in Paris, Brussels, and Hong Kong.
—Staff
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