Fashion News Alert: The NFL’s Fashionable Helmets, Gwen Stefani Resurfaces, and Drew Barrymore’s New Gig

In a unique collaboration the CFDA and Bloomingdale’s have teamed up with the NFL to create customized football helmets designed by a plethora of CFDA designers. Participating designers include: Alejandro Ingelmo, Alexis Bittar, Ariel Ovadia and Shimon Ovadia for Ovadia & Sons, Betsey Johnson, Billy Reid, Blake Mykoskie for Toms, Bloomingdale’s, Catherine Malandrino, Cynthia Rowley, Cynthia Vincent for Twelfth Street, Dana Lorenz for Fenton/Fallon, Danielle Snyder and Jodie Snyder for Dannijo,  Dao-Yi Chow and Maxwell Osborne for Public School, David Neville and Marcus Wainwright for Rag & Bone, Dennis Basso, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, Eugenia Kim, George Esquivel, John Varvatos, Junkfood, Keren Craig & Georgina Chapman for Marchesa,  Kenneth Cole, Lela Rose, Mark Badgley and James Mischka for Badgley Mischka,  Mark McNairy, Michael Bastian, Monique Lhuillier,  Narciso Rodriguez for Narciso Rodriguez Studio, Nicole and Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Gela Nash & Pamela Skaist-Levy for Pam & Gela, Pamela Love, Rachel Zoe, Rebecca Taylor, Richard Chai, Rogan Gregory and Scott Mackinlay Hahn for Loomstate, Rogan Gregory for Rogan, Rozae Nichols for Clover Canyon,  Sam Shipley and Jeff Halmos for Shipley & Halmos, Stacey Bendet for Alice + Olivia, Stephen Dweck, Steven Alan, Tadashi Shoji, Todd Snyder, Vince Camuto, and Yigal Azrouel.

“This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” says Steven Kolb, CFDA CEO.

”We are excited to team up with Bloomingdale’s and the CDFA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation,” said Natara Holloway, the NFL’s vice president of consumer products. “This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.”

All 48 helmets will be auctioned online from January 15–February 4 with 100% of the proceeds benefitting the NFL Foundation. Fans may bid on the helmets at Bloomingdales.com/superbowlhelmets.

Drew adds another one

Drew Barrymore always has her hands in a lot of pots. Well, add her new job as editor-at-large at Refinery 29 to the mix. Now, we all know that at a lot of publications, the editor-at-large position is a perfunctory job where the editor gets to write what they want, when they want. However, it appears that Barrymore is taking her two-year stint at Refinery 29 seriously with already posting articles since her start date on January 7.

Drew Barrymore will write about balancing work, art, fashion, and health. Editor-in-chief Christene Barberich said Barrymore was hired “because she’s always out there in the world, searching for inspiration as it relates to how real modern women want to look and feel.”

Gwen Stefani is back

Gwen Stefani’s clothing brand, L.A.M.B., has not shown at MBFW for a few seasons. But, that doesn’t seem to be holding Stefani back from creating chic clothes. Stefani has partnered with 7 for All Mankind and Citizens of Humanity’s Michael Glasser for an eco-friendly, affordable line named DWP (Designs With a Purpose).

“I was trying to get all the basics. Michael nailed the bottoms,” detailed Stefani. “For tops, I was trying to think about what I wear besides a tank top. I love cuffed-up sleeves, tops that are long in front and short in back. And we did a jumpsuit and a dress to fill in the gaps.”

DWP retails between $80 and $130 and will hit stores for spring 2014.

—William S. Gooch