While the Winter Olympics are a global spectacle for showcasing great athleticism and culture, they are also a secret worldwide fashion week where designers and brands create uniforms for the participating teams. When classic designers like Ralph Lauren and the late, great Giorgio Armani get involved in events like this, it’s not a moment you want to miss. Fashion Reverie is here to give an insight into some of the team’s opening ceremony uniforms and the craftsmanship and culture sewn into every fabric.
USA [Ralph Lauren]
Reuniting with Ralph Lauren for the 10th time, this matchup has yet to disappoint and always brings out a new element that exudes the pride of the American dream. The Opening Ceremony collection features a winter-white wool toggle coat and an American flag intarsia sweater, while the Closing Ceremony collection embellishes a dégagé, color-blocked puffer jacket inspired by vintage ski racing.
Canada [Lululemon]
Canada and Lululemon join forces to showcase winter sportswear in true Canadian fashion. Lululemon has set a new gold standard for Paralympic-inclusive design by blending magnetic zippers, Braille touchpoints, and seated-fit silhouettes. The collection was carefully crafted for high performance, thermoregulation, and Canadian pride, incorporating bold maple leaf motifs and functional elements like adaptive fits, insulated layering, and weather-resistant materials.
France [Le Coq Sportif]
Le Coq Sportif’s collection for Team France shows balance in pure, elegant French grace. The collection boasts a tailored silhouette in high-performance material inspired by the 1976 archives, beige duffle coats, safari puffers, and a topographic map take on the tricolor. With France’s rich history in polished styles and silhouettes, Le Coq Sportif’s special touch in light materials for high performance makes a perfect pair for a collection of this magnitude.
Norway [Dale of Norway]
Staying true to its heritage, Dale of Norway outfitting Team Norway sounds like a match made in heaven. The 2026 “Cortina” sweater is a high-tech, stylish revamp of the 1956 collection, merging legacy Norwegian wool with a skin-soft merino interior. The designs take inspiration from Viking symbols of protection and resilience, but the silhouette is modernized for high-octane functionality. This collection represents and honors decades of craftsmanship and national pride, taking pride in the rich winter sports legacy Norway has achieved through materials that are as functional as they are symbolic of the country’s culture.
Italy [ARMANI]
One of the last collections designed by the late great Giorgio Armani, this year’s uniform embellishes the quiet luxury that’s been embedded in Armani’s signature since the start. A tribute to Giorgio Armani’s legacy, the 2026 uniform is milky white, textural, and quietly exquisite, from 3D “Italia” embroidery to technical down jackets and ski suits. Armani’s vision of harmony, purity, and respect for sport comes through in every piece.
Japan [ASICS]
ASICS tells a visual story of determination and growth for Team Japan. The collection focuses on the “Ryusui” (flowing water) motif—a traditional Japanese pattern representing an athlete’s ability to navigate challenges with grace and steady forward movement. The collection also features a vibrant “Sunrise Red” gradient transitioning into light orange, capturing the energy of a new dawn while maintaining visual continuity with Japan’s recent global appearances. Beyond the style and fabrics, the collection represents a triumph of circular design by using recycled materials, minimizing environmental impact without compromising the high functionality required for any harsh winter sport or weather.
China [Li Ning]
Li Ning’s collection for Team China is a breath of fresh air. The collections feature smooth, streamlined silhouettes that innovate motion with ease and comfort, made from high-level performance and outdoor-friendly materials. Inspired by Chinese art and tradition, the collection boasts vibrant colors and slight imprints that give the uniforms a striking visual identity while showcasing thermal tech and breathable garments for the athletes’ best performance. Mixing modernized innovation with China’s rich culture and legacy, this collection might take the top spot just like the players.
Mongolia [Goyol Cashmere]
Attracting the spotlight from the fashion world, Team Mongolia shows legacy through the seams thanks to the collection designed by Goyol cashmere. Using the country’s national colors as the foundation, the collection honors Mongolia’s nomadic roots and artistic customs by taking inspiration from The Deel and Soyombo symbolism to provide a vivid blend of Mongolian history and modernized tailoring.
Brazil [Moncler]
What better brand could one choose for winter sports wear other than Moncler? Moncler takes a high-fashion approach for a high-performance collection, providing efficient mobility and luxury craftsmanship. The Moncler DNA courses through the simplistic ivory-white palette, with the Brazilian flag proudly displayed on the shoulder. With sleek silhouettes and high-performance engineering, Team Brazil will make all their years of hard work look effortless while in style.
Haiti [Stella Jean]
Most countries that are participating in the 2026 Winter Olympics are in colder climates. However, that is not always the case. Brazil and now Haiti are both participants in the 2026 Winter Olympics. Haitian Italian designer Stella Jean was inspired by from a painting of Independence leader Toussaint Louverture astride, featuring a red horse by Haitian artist Edouard Duval-Carrié. Before the Louverture astride painting, the outfits featured independence. However, the International Olympic Committee (IOC) ordered the removal of the image of Toussaint Louverture, citing the rules that barred political symbolism and political, religious, or racial propaganda at Olympic Games.
Jean appointed Italian artisans to paint over the image with the red horse. She also designed the women’s outfit, adding gold hoop earrings and a Haitian tignon, or turban. Haiti has two athletes competing in the 2026 Winter Olympics.
—Lauren Pierre-Louis
Image credits
- usa-team-jpg.jpg — Credit/source: vogue.com.
- canada-team-jpg.jpg — Credit/source: shop.lululemon.com.
- france-team.jpg — Editorial image.
- norway-team.jpg — Credit/source: eu.daleofnorway.com.
- italy-team.jpg — Credit/source: milanocortina2026.coni.it.
- japan-team.jpg — Credit/source: kyodonews.net.
- china-team-jpg.jpg — Credit/source: courtesy of worldcurling.org.
- mongolia-team.jpg — Credit/source: mymodernmet.com.
- brazil-team-jpg.jpg — Credit/source: wwd.com.
- haiti-instagram.jpg — Credit/source: Instagram.
- 2026-winter-olympics-opening-ceremonies-uniforms.jpg — Editorial image.
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