ChocAllure: Fashionable Luxury Chocolates that Have Mass Market Appeal

Though the COVID-19 pandemic has caused so many disruptions, there are some good things that have come out of this health pandemic. One of the many good things that has come out of this global disruptor is a re-examination of what is important.

With all the hustle and bustle of our daily lives it is so easy to push our dreams and aspirations to the bottom of our to-do list. COVID has caused us to pause and reconsider those dreams and desires. And this reflection has caused some folks to throw caution to the wind and embark on a new adventure and/or new career path.

Liron Pergament-Gal has taken on such an adventure. “Chocolate making has always been a passion on mine. When I finished my undergraduate degree, I needed to do something creative for my soul, so I attended pastry and chocolate school in France. While working in cyber security as an executive, my French pastry and dessert skills was always a hobby for me. When the COVID-19 crisis happened, I wasn’t traveling for work as much and with all the extra time at home I started making more chocolates for friends and family. I decided to start a business to cover the costs of making chocolates for family and friends,” explained Liron Pergament-Gal.

And so, the story goes, and ChocAllure was borne. “At the end of 2020, I was still working full time in cyber security; however, my chocolate business had grown substantially. I was working so many hours between both jobs,and did not any time for myself and was not spending enough time with my family. So, in 2021 I quit my job in cyber security and dedicated myself to growing ChocAllure, explains Pergament-Gal.

Liron loves all things chocolate and luxury chocolates is a special passion of hers. It was only natural and felt so organic to Liron to create a luxury chocolate company. “Ever since I attended pastry school, I developed an intense love of luxury chocolate and I realized as I started to make chocolate bonbons that there was a real gap in the luxury chocolate business for bonbons that look as pretty as the bonbons taste. Most companies use the same old moldings for their bonbons. When I started selling my chocolates, people really appreciated the artistry of my bonbons as much as the delicious fillings I put in the bonbons.”

ChocAllure bonbons come in more than the typical bonbon shape. They are exquisitely designed with great craftmanship. In fact, some are even look like they are from another planet, in other words, futuristic. “As far as design, ChocAllure bonbons are as far away from typical French pastries as you can think of. I partnered with Louis Amado, who is very well known in the chocolate world for his artistry for pastry and chocolate making. He makes stunning chocolates and I trained with him. Eventually, we started working together, coming up with bonbon designs that are scalable and would appeal to a mass market … There are some funny tools that I use in my designs, for instance, I used four different kinds of Q-tips, and I spray though piping tools. I also have tools that come out of my kid’s craft boxes.”

ChocAllure bonbons have multiple layers and textures. Some are even seasonal. “I use different seasonal ingredients and find different spices that match the seasons or special occasions. For winter I have a gingerbread spice bonbon and a raspberry mint bonbon. We also have created different bonbon collections that match various holidays. For Easter, we created bonbons that are painted as baby chicks and they are filled with hazelnut, a creamy ganache, and a crunchy cookie layer.”

ChocAllure’s top sellers are their chocolate cheesecake bonbon, jumbo bonbon tea and biscuit cups, and jumbo latte coffee bonbon cups. ChocAllure price points range for $9 individual bonbons to $48 Mother’s Day Afternoon Tea sets to $69 Chocolate-of-the-Month gift boxes.

William S. Gooch