Editors’ Menswear Pick: blú swimwear Keeps You in Style

Man, it is hot and humid. And humid, hot weather means one thing. It is cool off beach time!!

But what to wear. Ladies always have a wide range of choices when it comes to beachwear or pool parties. But guys usually go for the tried-and-true swimsuit they have been wearing for several season. Even if the swimsuit doesn’t fit that well or looks like something out of the 1980s cult classic “Weekend at Bernie’s.” (Jonathan Silverman and Andrew McCarthy did have some great swimwear.)

Ditch the old swimsuit and show out your style and great fashion sense in blú swimwear.  blú swimwear has something for all of your poolside and beach needs.

Inspired by a conversation with her son on a Caribbean vacation, blú swimwear designer Keri O’Shea, when returning to the states, searched for a suit that would check all the boxes—body conscious, but not overly revealing, fashionable yet still functional, colorful but never garish, versatile yet still clearly swimwear.  She immediately called up her dear friend, fellow mom and like-minded creative, Heather Durst, and the duo set about to rethink the modern American swim aesthetic. 

The collection consists of two silhouettes, The Bather, a slim to the body, extended square-cut suit that embodies more of the European side of the range and their version of a Trunk, but with a liner that transports the wearer immediately into the world of luxury swim.  Each silhouette is available in a range of colors and patterns. Regardless of which silhouette you choose; you’ll be glad you did.

And like all things at Fashion Reverie—because we tried out blú swimwear—we can testify to the fact that you will love the fit, color and styles. In this time of recovery and feral summers, don’t be out of step and out of style with old garments, rev up your summer with blú swimwear.

—William S. Gooch