Editor’s Pick: For G-Shock 30 Years Is Just the Beginning

How does a brand that is well-known for its signature look expand its market saturation and keep consumers coming back for more; hard, if not impossible tasks, right? Well, G-Shock has found the right formula that eludes so many household brands. While other name-recognizable brands see their market value plummet and consumers’ palettes adjust to fresher more viable fare, G-Shock ingeniously satiates the appetites of its hard-won fans, while expanding to new markets.

This ability to stay relevant while introducing new products that appeal to a wider demographic is evident in G-Shock’s 30^th anniversary season. This 30^th anniversary is a benchmark year for G-Shock in a variety of ways. Founded in 1983 by Kikuo Ibe, in 2013 G-Shock reached the 65 million mark of G-Shock timepieces sold. Also, in 2013 G-Shock introduced the G-Shock MT-G”Metal Twisted” Collection.  The MT-G “Metal Twisted” Collection is that man who wants the durability and performance of a traditional G-Shock timepiece married with a sophisticated, elegant design aesthetic that denotes luxury and affluence.

In addition, to the introduction of new timepieces, G-Shock has re-launched some its more popular items such as G-Shock’s ladies’ timepiece, the Baby-G, in a wider range of colors and embellishments.  “The Baby-G is tough, it caters to that fashionista young woman. The white one with rose gold is one of the popular timepieces in this set; it is classy and durable without being over powering. If you are a girl and you like being active, this is the watch for you,” says brand ambassador Jasmina Jaden.

In this 30^th anniversary season, G-Shock is additionally taking a retrospective look back at some its most popular timepieces. “G-Shock is harkening back to some its more classic colors, like lightening yellow which is one of its crazy color watches … Everybody loves nostalgia and what better time to bring back those bold colors than during the 30^th anniversary.  G-Shock’s colors are really unique, setting the brand apart from other timepieces. G-Shock’s vibrant use of color really appeals to athletes and rock musicians who love wearing our watches when they compete or while they are on stage or in interviews and music videos,”  details Evan Solano-Dona, brand ambassador.

With this 30^th anniversary G-Shock is demonstrating that they are experts at knowing what customers want. And by combining style, sophistication, cutting-edge technology with tried-and-true craftsmanship, G-Shock is primed to be around another 30 years.

For information on G-Shock’s new releases in this 30^th anniversary season, go to gshock.com or visit their new signature store in New York City located at 454 West Broadway.

—William S. Gooch