“I try not to go by any rules, especially when I’m talking about mixing prints, because I’m so inspired by the ’60s and ’70s—and their rule was that there were no rules,” said Nicole Richie. And if you glance back at Nicole Richie’s fashion labels, House of Harlow 1960 and Winter Kate, Richie has a particular predilection for vintage 60s/ 70s clothing aesthetic.
That same spirit of liberation expressed in Richie’s clothing line has now become the inspiration behind her new fragrance, No Rules. Like the name implies, No Rules goes beyond the boundaries of convention bringing together that sense of 60s originality combined with a nostalgic nod to the Bohemian lifestyle in a way that’s fresh, modern, sensual and timeless in its own right.
No Rules, is not Nicole Richie’s first excursion down the fragrance path, so to speak. Her first fragrance, Nicole was created in collaboration with TPR Holdings LLC., expanding her fashion empire into the world of beauty. Sexy, provocative and eye-catching—all descriptions reflected in her signature perfume collection.
No Rules opens with top notes of sun-soaked Mediterranean orange flower, delicately sweet Turkish almond blossom and the rebellious essence of juicy kumquat to create an irresistible tension that draws you in. At the heart, exotic Balinese frangipani and purple jasmine exhale rich opulence, while a splash of Brazilian coconut water accentuates a carefree, bohemian vibe. sacred sandalwood, indulgent Madagascan vanilla bean extract and amethyst crystal musk envelop the skin in a warm, sexy halo.
No Rules by Nicole Richie Eau de Parfum will be available March 2014 for $45.00 (100ml) at fine fragrance retailers nationwide.
—William S. Gooch
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