Fashion News Alert: Adidas Cuts Ties with Suarez, Gisele’s New Coif, and Lacoste L!ve Launches Fragrance

Gisele Bunchen’s flowing tresses are gone; well at least for the new Balenciaga ad that will be released in a few months.

Balenciaga artistic director Alexander Wang has Bunchen rocking a buzz cut and thigh-high leather boots in the recent campaign. “This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising,” Wang told WWD. “This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past.”

The Balenciaga campaign was photographed by Steven Klein and will appear in magazines in September.

Biting retribution

Cursing, fighting, and yes, even biting can get you in whole lot of trouble, especially if you are spokesperson for a global brand.

Uruguayan soccer star Luis Suarez has been dropped as a spokesperson for Adidas after biting an Italian opponent during a World Cup match last Thursday. “Adidas certainly does not condone Luis Suarez’s recent behavior and we will again be reminding him of the high standards we expect from our players. We have no plan to use Suarez for any additional marketing activities during the 2014 FIFA World Cup,” said Adidas in a brief statement to the AFP.

Suarez has also been suspended by the FIFA for nine international games, as well as disqualified for four months from any soccer-related activity.

Adidas was Suarez’s official sponsor.

Fragrance a la Lacoste

Lacoste L!ve is launching its first fragrance tapping into its 18-25 year-old demographic. Through a licensing agreement with Proctor & Gamble Prestige, the eau de toilette fragrance will include a full range of products—a deodorant spray, a deodorant stick, and shower gel. The fragrance contains notes of lime, black licorice, and guaiac wood.

Graffiti street artist, Zoer, will be a major part of the international marketing campaign of this new fragrance. The campaign will make its way into movie theatres, television and online in early July.

—William S. Gooch