Does anything come between Justin Bieber and Kendall Jenner’s calvins? Apparently not, especially if you are the face on Calvin Klein’s new global underwear campaign. Using the hashtag #mycalvins, the ad’s tagline is “What do you do in yours?”
Tyrone Lebon photographed this new global underwear campaign. Other models for the campaign includes Kendrick Lamar, KA twigs, Joey Bada$$, Fetty Wap, Abbey Lee Kershaw, and Sung Jin Park.
Another Kanye NYFW stunt
Kanye West is always full of surprises. And that is what keeps him in the press with tongues wagging.
The latest Kayne media blitz is the announcement that he will debut his new album during New York Fashion Week: The Shows (NYFWS). According to billboard.com, West will release his seventh album “Swish to Waves” during his Yeezy fashion presentation at Madison Square Garden on February 11.
The ten-track album will include previously released tracks “Real Friends” and “No More Parties in L.A.” featuring Kendrick Lamar. This not the first time Kanye has released music during his runway/presentations during New York Fashion Week (NYFW). “Fade” and “Wolves” debuted at previous NYFW seasons.
La Perla appoints Pedro Lourenco
Pedro Lourenco has been appointed the creative director of La Perla with his collection for the esteemed brand being fall/winter 2016. Lourenco will be responsible for lingerie, sleepwear, beachwear, loungewear, accessories, menswear, as well as the Atelier collection.
“I am fascinated by the early days of the brand: a small atelier focusing on corsetry made to the highest standards and designed to enhance the beauty of women. The founder, Ada Masotti, a visionary woman, was aware of the fact that fashion was constantly being revolutionized and lingerie had to change with it. In her universe, modernity walked hand-in-hand with femininity and functionality did not preclude creativity. She changed the way the world thinks of lingerie. I am amazed by the philosophy she created and I want to bring it back today,” details Lorenco.
“The talent, style and creative maturity of Pedro Lourenço are the reasons of our choice, ”says La Perla Chairman Silvio Scaglia. “His approach and style relate to our founding values and reflect the path overtaken by the brand in the last two years. The sartorial excellence and sensibility for the female body combined with a quest for innovation are pillars of La Perla and match the skills and talent of this young designer. La Perla, together with Pedro Lourenço, will blur the boundaries between lingerie, beachwear and outerwear, extending its natural focus on sensuality, elegance and preciousness”.
“The Rock” rocks Under Armour
Dwayne Johnson, formally known as “The Rock,” under this partnership will play an important role in the creation of footwear, apparel, and accessories. One of the first products to come out of this partnership will be a Rock-inspired backpack and duffle bag that will launch on the Under Armour website and at select brand houses in the coming weeks.
Johnson will also play an integral part in the promotion of Under Armour’s Connected Fitness platforms that recently debuted the Under Armour HealthBox and Record applications. Other recent Under Armour celebrity partnerships include Stephen Curry, Tom Brady, Cam Newton, Misty Copeland, Jordan Spieth, Lindsey Vonn, Andy Murray, and Michael Phelps.
—William S. Gooch
Reader Discussion
Start the Conversation
Thoughtful comments, questions, and fashion conversation from Fashion Reverie readers.
Reader Guidelines
Keep the conversation thoughtful, relevant, and respectful. Comments may be moderated before appearing on Fashion Reverie.
No comments yet. Start the conversation with a thoughtful note or question.