Fashion News Alert: Lupita’s New Role, Marc Jacobs Flirts with Twitter, and David Beckham’s Expands at H&M

Winning the Oscar for Best Supporting Actress is not enough for Lupita Nyong’o. Lancome announced on Friday that Lupita will be one the company’s brand ambassadors. The 31-year old actress joins the ranks of Penelope Cruz, Julia Roberts, Kate Winslet, and Lily Collins as brand ambassador for the luxury cosmetics company.

Lancome described Nyong’o as “talented and committed” and “true to her African beauty.” Lupita Nyong’o will be representing Lancome or red carpets and fashion events internationally as a part of Lancome’s marketing strategy.

Beckham can’t get enough of H&M

Since 2012 David Beckham has collaborated with megastore H&M for a series of men’s bodywear. For spring/summer 2014 Beckham and H&M have expanded their collaboration to include a new line of men’s swimshorts, trunks and boardshorts.

This mini-collection will be available in a variety of solid colors and prints. The collection will hit select H&M stores and be available for purchase online on May 22. Glen Luchford photographed the campaign with understated images of David Beckham.

Marc Jacobs model search on Twitter

Recently, Marc Jacobs put out a casting call on Twitter for aspiring models as the face of his new Marc by Marc Jacobs fall/winter 2014 campaign. With the hashtag #CastMeMarc to Twitter and/or Instagram, applicants are immediately entered into the contest.

There have already been 15,000 entrants. The contest ends on April 9.

Hmm, will this new search for models trump America’s Next Top Model or The Face? Only time will tell!!

—William S. Gooch