Fashion, football, and Pepsi Cola, hmm, a weird combination, you might think,!! Then, at second thought, perhaps not.
Pepsi has enlisted a crew of international designers and stylists to design the company’s first capsule collection. Original Penguin by Munsingwear, B & O Play, Gents, Goodlife, Del Toro and Shut are among the designers and stylists chosen to be a part of this interesting collaboration.
Pepsi’s capsule collection will be a fashion extension of the company’s “The Art of Football” campaign. “We were inspired by the link between the sport of football and the world of art—both places where passion leads to great acts of creativity,” said Kristin Patrick, Pepsi global chief marketing officer of Pepsico Global Beverages Group. “Motivated by our 2014 global football campaign, the Pepsi ‘Live for Now’ capsule collection brings the best of art and football to life.”
The “Live for Now” capsule will be available in five stores in the US, including Bloomingdales, Colette in Paris and various e-commerce sites.
Thomas Tait Wins Top Prize
Canadian fashion designer Thomas Tait has won the first-ever LVMH Prize. The prize includes a cash award of 300,000 euros and mentorship for a year.
“He’s an extremely talented designer. I am delighted that LVMH can help in developing his brand,” said Delphine Arnault, assistant general manager of LVMH’s flagship house LVMH as reported on fashionmag.com. “I have no doubt though all the other Prize finalists will have an amazing journey and I wish them luck,” she added.
The LVMH jury included Nicolas Ghesquière (Louis Vuitton), Marc Jacobs (Marc Jacobs) Karl Lagerfeld (Fendi), Humberto Leon (Kenzo), Phoebe Philo (Celine), Raf Simons (Dior), and Riccardo Tisci (Givenchy). Applicants for the next LVMH Award can apply in November.
Gucci’s Upcoming Launch
Gucci is adding another star to its constellation of clothing and accessories. According to WWD, Gucci is launching a cosmetic collection in Septemenber. The collection will include skincare, lipsticks, and eyeshadow.
Style icons Lauren Hutton and Jane Birkin are the inspiration behind the collection. Charlotte Casiraghi, Princess of Monaco, will be the face of Gucci Cosmetics.
—William S. Gooch
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