Fashion Reverie Spotlight: Dwayne Wade’s Naked Truth

As menswear and men’s accessories markets continue to explode one of the challenges in a market that is becoming oversaturated is brand differentiation.  Every menswear brand purports to be innovative, fashion forward with cutting-edge textile technology, reasonably affordable and accessible and designed with the consumer in mind.

Some menswear brands live up to these claims, others fall short. Still, brand identity is tough and the competition is fierce.

True to its name, Vancouver-based brand Naked originated from the design concept that when consumers wear undergarments they should feel as if they are wearing nothing, in other words, naked. Since 2010, Naked has been developing product and brands that feel like nothing else. Its intimate apparel, sleepwear, and loungewear is some of the most innovative and fashion forward product on the market.

With the launch of Naked Truth, featuring brand partner/NBA champion Dwayne Wade, the Naked Truth campaign expresses the core brand philosophy of Naked, “the freedom to be you,” celebrating the character, experiences and life philosophy of accomplished individuals like Wade who will serve as “Truth Tellers” and exemplify Naked’s brand ideals of freedom and authenticity.

“Freedom, authentic personal achievement, success on your own terms, these are the ideals Naked is celebrating with the Naked Truth campaign,” adds Dwyane Wade. “These are big, important ideas that really mean something to me and I hope to inspire people to stay true to themselves and live a life they’ll be proud of.”

“We developed the campaign to bring the Naked brand story to life and engage people in a powerful, thoughtful way,” says Sara Allard, co-founder and Chief Creative Officer, Case Study Brands. “To be naked is to be comfortable, unencumbered and free. To be Naked is to be yourself. The Naked Truth™ campaign will invite you to see a deeper side of inspirational ‘Truth Tellers’ like Dwyane Wade. Even more, it will ask you to write your own story, to challenge yourself to ask what is most important to you: What is your Naked Truth?”

This splurge of truth telling will continue after the launch with consumers having the opportunity to share their own truths through the Naked website to receive exclusive promotions and discounts on product.   After Dwyane Wade’s initial launch in November, new “Truth Tellers” will continue to be unveiled including actor Arjay Smith, social media influencer Joseph Knoop and Patrick Rummerfield, the first spinal cord injury quadriplegic to recover full physical mobility. Naked plans for The Naked Truth™ campaign to grow over time to feature men and women across a range of life stories and perspectives.

Hmm, and the truth be told that sounds like a win-win for all parties involved. And the bonus is you will feel great and can luxuriate in great loungewear, sleepwear, and undergarments.

To learn more about this campaign, go to wearnaked.com/thenakedtruth.

—Staff