Fashion Reverie Spotlight: Hanro of Switzerland Celebrates 30 Years

What woman does not adore a great camisole? Traditionally, these female sleeveless undergarments are made of silk, nylon or cotton. And though these women’s intimates are usually not openly exposed, women oftentimes like to have camisoles embellished with lace or luxury details.

For 30 years, HANRO of Switzerland has provided women camisoles that are the quintessential example of timeless elegance, flawless perfection, and understated luxury. Its COTTON SEAMLESS camisoles that appeared on the market in 1985 symbolizes HANRO’s signature styling. This V-neck spaghetti strap camisole is crafted from 100% finest mercerized cotton with a seamless and hem-less construction, and trimmed with a subtle, sophisticated satin edging. It offers the ultimate in comfort and luxury for every day wear.

HANRO’s COTTON SEAMLESS camisoles have also been featured in magazines, editorial shoots and films. From Kate Moss in British Vogue, Sharon Stone in a Dior Cosmetics campaign and Nicole Kidman in “Eyes Wide Shut,” to HANRO campaigns featuring supermodels Carla Bruni and Alessandra Ambrosio, HANRO  of Switzerland has become one of the go-to camisole brands for celebrities and supermodels, particularly when a campaign of film segment requires camisole exposure.

In this 30-year anniversary celebration, HANRO of Switzerland dedicates a special exclusive 1601 edition in six fresh and summery shades to this iconic wardrobe staple. The colors represent a preview to the upcoming spring/summer 2016 collection from HANRO.

The fresh and lively color palette underlines the fashionable diversity of the elegant COTTON SEAMLESS camisole and shows the many versatile styling options—either worn as underwear, layered under a jacket or a blazer, worn on its own as outerwear, or easily combined with favorite styles from your own wardrobe. The 1601 COTTON SEAMLESS 30 Years edition launches in store and online early Spring 2016, and will be offered from sizes XS-L for a retail price of $62 per camisole.

—Staff