GN Therapy Jeans Proves that Luxury and Eco-Friendly Can Go Hand-in-Hand

Eco-friendly fashion often conjures up images of granola, hippy dippy garments made of hemp and other biodegradable natural fibers that speak more to a more environmentally sound perspective than a fashion-forward sensibility. In other words, it is hard to imagine that eco-friendly clothes and a luxury aesthetic can be compatible bedfellows.

GN Therapy is proving that luxury points of view and an eco-friendly approach are not mutually exclusive. With prices ranging from $400 to $1600, GN Therapy jeans is tapping into that luxury consumer who wants environmentally friendly clothes that have a high-end approach to construction and design.  “The GN Therapy Project was created out of love for the denim connoisseur, representing human kindness, compassion, affection and the daily lifestyle. With a desire to maintain creativity, our number one priority is to renovate the denim industry while preserving the gifts Mother Earth has bestowed upon us. Through Eco-Aging ™, we strive to make the developmental process of denim as “green” as possible,” says a spokesperson for the brand.

GN Therapy marries the principles of environmentally sound product with the luxury lifestyle. “GN Therapy is a lifestyle brand that appreciates the quality, time, and workmanship of true denim.  GN Therapy also enhances social awareness while giving [consumers] the exclusive fashion lifestyle. This concept grew from the desire to be original, and the emergence of the green movement.  Our unique process is about creating a one-of-a-kind garment that tells a story and is as unique as the person who wears it,” details a GN Therapy spokesperson.

With those thoughts in mind, GN Therapy through March 31 will hold an online fundraiser for the first pair of “Mojave Washed” jeans.  The jeans will go to the highest donor and will be packaged in a custom box, complete with stock certificate, burlap bag, brush and flask with elements from the location.  Donations to this initiative can be made at mycharitywater.org/gntherapyproject.

—William S. Gooch