We’ve heard it all before; excellent quality, fashion-forward sensibility at an affordable price, so they all claim. This fashion mantra seems to be the catch-all marketing tagline for lots of brands. A financially strapped market and fading consumer confidence can make interesting bedfellows and create marketing campaigns that at the very least stretch the truth. Still, there are brands that do fit the bill. And I-N-C International Concepts is just that brand.
For fall 2012 I-N-C International Concepts looked to motocross and varsity styles for inspiration for its men’s line. Available exclusively at Macy’s and macys.com, I-N-C International Concepts blends tailored and classic sportswear pieces as seen through a prism of modern athleticism. This point of view readily pops up in jackets that have classic silhouettes mixed with zippered athletic details and sporty leather embellishments.
“When Macy’s came to me about promoting the brand, I did some research and realized that I-N-C International Concepts’ point of view matched mine; simplicity, clean lines and affordability, and of course Macy’s is a great brand, so I felt it was a win win.” details Max Irons, star of Red Riding Hood and the soon-to-be- released White Queen … “Shopping can be stressful and I-N-C International Concepts makes it easy for someone who is not thinking about fashion all the time. The clothes do have a fashion-forward sensibility and are designed in a way that the average consumer can feel stylish without trying too hard.”
I-N-C International Concepts’ men’s line will be available in Macy’s and on macys.com on August 21. For more information, go to macys.com.
—William S. Gooch
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