THEIA Bridal Spring 2018

For THEIA Bridal’s spring 2018 collection, pearls were the focal point for creative director Don O’Neill.  “We are mixing cotton Guipures over nude silk charmeuse linings and adding in hints of color, a whisper of blush and breath of blue,” says Theia’s creative director Don O’Neill. “Our elegant beaded gowns continue to be a focus, featuring lots of pearl details.”

Pearls have a unique property, symbolizing strength of spirit, integrity and purity, along with the calming effect of balancing karma. This very sublime and spiritually focused inspiration very much correlates the design DNA of THEIA. THEIA in Greek mythology was the goddess of light and pearls reflect light in a unique way. With the variety of pearls that are found on the planet, from white sea pearls to grey, black, grey blue to blush pink pearls, this treasured gem has its own candescence that separates it from other gems.

For the last couple of seasons, THEIA has moved away from the out-of-the box, avant-garde bridal designs that set the brand apart from other brands on the market. THEIA, in an attempt, to have more market viability in a very crowded market has gone back to its core DNA, creating bridal garments that are light, accessible and luminous. Some may not think this is a good thing; however, market dictates are forcing more bridal brands to readjust their creative projects to reflect a stagnating market.

 

Giving a nod to brides that want more options, for spring 2018 Don O’Neill is giving his bridal customer more options. Several of the gowns in this collection had interchangeable slip linings, allowing his customer to choose ivory, blush, cloud blue, or nude.

 

Standout looks in the collection included the alabaster crepe gown with cold shoulder sleeves, white Alencon lace off-the-shoulder gown with bell sleeves, ivory slip gown hand-embroidered with pearls and Swarovski crystals, and smoke crystal and pearl hand-embroidered V-neck gown.

—William S. Gooch

Image credits

• theia-spring-2018.jpg — Editorial image.
• collages1258.jpg — Editorial image.
• collages1260.jpg — Editorial image.
• collages1260-2.jpg — Editorial image.