Front Row

Victoria Hayes Spring 2020

1 Collages2201
1 Victoria Hayes spring 2020

If you desire sexy, va va voom garments with a modern panache, then Victoria Hayes spring 2020 collection gives you a lot to choose from. Still, this was not a collection for the kittenish, come-hither sex siren. This was mélange of strong silhouettes for the modern woman who is not only empowered but is not afraid to show off her curves and her sexy side.

This woman embraces her sexuality and her strong sensual self not for a man and not even for her girlfriends. This feminine celebration reflects how this woman feel about herself; empowered, self-assured, and bomb ass sexy!!

1 Collages2198

Since the Toronto-based Victoria Hayes launched her eponymous collection in 2016, her clothes have always been about a woman’s strength. Whether it be her sexual power, or strength found through beauty and bold color, Hayes’ woman is always resplendent and fashion forward.

For her spring 2020 collection, Hayes was inspired by the 90s action sports comedy “Space Jam” and 1990s nostalgia. There was also a strong Western aesthetic in this collection.

1 Collages2200

True to form, many of the looks in this collection were showstopper looks that would fantastic on that celebrity who wants to grab attention, or that celeb who is not shy about demonstrating a strong, in-your-face sex siren vibe.

With astute attention to detailing with hand painted-prints, colorful silks and ornate embellishments, the Victoria Hayes spring 2020 collection explores the dichotomy of present-day womanhood; beautiful and aggressive, romantic yet protective, tough but precious. And Hayes accentuated her beautiful, yet powerful collection by having some of the best runway walkers in her show. Hayes even had supermodel Coco Rocha close the show!! (Coco Rocha often wears Victoria Hayes on red carpet.)

Though Hayes’ spring 2020 collection was great distillation on the modern-day, strong sexy woman, there were a some looks that bordered on “Viva Las Vegas.” Some the embellishments on some of the garments were a bit overdone. And perhaps, Hayes, at times. should explore the “less is more” fashion dictum.

1 Collages2199
Images courtesy of MAO PR

Still, Victoria Hayes, for the most part, accomplished in this collection what she set out to do, presenting the modern female consumer with options seen through lens of Hayes’ own design aesthetic. And there were ample options to choose from.

And as one of the opening shows for New York Fashion Week: The Shows spring 2020 season, this was a surefire hit. You rule Victoria, and victory to the victor!!

William S. Gooch

Image credits

  • 1-victoria-hayes-spring-2020-victoria-hayes-spring-2020.jpg — Editorial image.
  • 1-collages2198-victoria-hayes-spring-2020.jpg — Editorial image.
  • 1-collages2200-victoria-hayes-spring-2020.jpg — Editorial image.
  • 1-collages2199-victoria-hayes-spring-2020.jpg — Editorial image.
  • 1-collages2201-victoria-hayes-spring-2020.jpg — Editorial image.

Reader Discussion

Join the conversation around this story.

Start the Conversation

Reader Discussion

Start the Conversation

Thoughtful comments, questions, and fashion conversation from Fashion Reverie readers.

Add Your View

Reader Guidelines

Keep the conversation thoughtful, relevant, and respectful. Comments may be moderated before appearing on Fashion Reverie.

No comments yet. Start the conversation with a thoughtful note or question.

Join the Conversation

Your email address will not be published. Comments may be moderated before publication.