Fashion News

Weekend Fashion News Alert: Halston on QVC, Johnny Depp’s Dior Commercial, and Decadence’s Adriana Lima

Image courtesy of fashionmag.com
Image courtesy of fashionmag.com

Halston sold on QVC, has the fashion world turned upside down? No, H by Halston is just doing what so many brands are doing, finding an audience on QVC.

Every fashion brand has a story and we’re excited to bring the H by Halston story to QVC,” said Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC in a fashionmag.com article. “The collection will continue the iconic style and legendary aesthetic in a modern way that is relevant to all women.”

H by Halston will launch exclusively on QVC on September 10.

Image courtesy of Dior
Image courtesy of Dior

Like daughter, like father

Modeling runs in Johnny Depp’s family. In fact, you could say like daughter like father. Depp’s daughter Lily-Rose is a budding model and now daddy just landed Dior’s new scent, Sauvage.

Johnny Depp also stars in a video that celebrates the launch of Sauvage.  The video commercial is set in the desert where Depp buries his jewelry for no apparent reason. The seemingly unrelated video is directed and conceived by Jean-Baptiste Mondino. In a press release Mondino explained, ” [Sauvage] tells a story of freedom and emotion, a man and his instincts.”

Image courtesy of Marc Jacobs
Image courtesy of Marc Jacobs

Lima’s new fragrance

Adriana Lima never lets any grass grow under her feet. After almost 20 years in the fashion industry, Lima is still going strong. And her new fragrance campaign with Marc Jacobs proves that.

Jacobs’ highly anticipated Decadence hits stores in late October. Created by master perfumer Annie Buzantian in collaboration with Ann Gottlieb and Marc Jacobs, the fragrance opens with gourmet notes of Italian plum, iris and saffron associated with the Bulgarian rose and jasmine sambac. The dry down is elevated by notes of liquid amber and papyrus wood.

The campaign was shot by Steven Meisel with Lima biting down on the golden chain of the Decadence bottle.

—William S. Gooch

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